Retailers Win 'Olympic Gold' with Feline Lickety Stik

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Retailers Win 'Olympic Gold' with Feline Lickety Stik


In honor of its newly launched Feline Lickety Stik product line, Knoxville, Tenn.-based PetSafe will introduce a limited-time sales package, dubbed the Olympic GOLD Feline Lickety Stik program, to pet specialty dealers nationwide.

As part of the package, retailers will receive three merchandising displays – six PDQs, four gravity feed units and a floor stand – a LCD video player display that includes looped video footage, as well as signage and sampling kits to encourage return customers. Additionally, when 120 bottles of the Feline Lickety Stik are sold, retailers will receive an additional 120 bottles free.

“It’s a complete tool kit to drive retailers’ incremental sales and margin, and really finish the fourth quarter strong,” said Tracey Quillin, category manager at Petsafe. To help maximize merchandising space, all components of PetSafe’s sales package take up less than 3.5 square feet and deliver $537.60 in total gross margin.

The Feline Lickety Stik is an all-natural, lickable treat for cats that boasts over 250 licks per bottle. An instructional video is available on the Petsafe homepage.