Snacking fruit claimed the largest dollar share by far, at 44 percent, while fresh smoothies and snacking vegetables made respectable showings, at 27 percent and 17 percent, respectively. Bringing up the rear were dried fruit/nut snack mixes, at 7 percent, and fruit cups, at 5 percent.
“Consumers are seeking healthy options, and produce departments are seeing competition for dollar share as healthy snack options are featured in all corners of the retail store,” noted Jeff Oberman, United Fresh VP of trade relations and the Washington, D.C.-based organization’s retail-foodservice board liaison. “However, there is great potential for produce companies to find success in cross-merchandising and partnerships with other food companies to maintain a presence with the consumer across the store, which will help retailers continue to fresh produce sales success.”
The quarterly report also offers seasonal category deep dives on apples, potatoes and lettuce, as well as a look at value-added fruits and vegetables, which experienced a decline in sales for the first time, due to “consistently high prices,” and a spotlight on organic produce, which, “FreshFacts” found, accounts for 10 percent of all produce sales – reaching double digits for the first time – continues to experience strong growth and still has room to grow.
Produced in partnership with Nielsen Fresh and featuring input and direction from the United Fresh retail-foodservice board of directors, “FreshFacts on Retail” gauges retail price and sales trends for the top 10 fruit and vegetable commodities, in addition to other value-added produce categories. The report is sponsored by Del Monte Fresh Produce.