Publix Super Markets Inc. will run its annual fundraising campaign in support of the March of Dimes on April 6-27. During the campaign, which coincides with the nonprofit organization’s premier March for Babies event occurring on April 27 in most areas, associates will sell cutouts at the checkout and ask customers to sign their names or the name of a baby they love, creating a vast in-store display.
“Our customers and associates have trusted us to support organizations and programs that make a difference in the communities in which we live and work,” noted Maria Brous, director of media and community relations at Lakeland, Fla.-based Publix, the No. 2 March for Babies team in the country. “We are passionate about the health and wellness of our customers and supporting healthier moms and babies is an extension of who we are.”
“The dollars raised are vital to continuing the lifesaving research, advocacy and education that we provide to professionals and families,” said Julie Laird, regional VP of March of Dimes, the leading nonprofit organization for pregnancy and baby health.
Publix has 157,500 employees in 1,070 locations in Florida, Georgia, South Carolina, Alabama and Tennessee. The grocer’s customers and associates raised $4.5 million in 2012 and have contributed $43 million since 1995 to the March of Dimes, which is celebrating its 75th anniversary this year.