Cultivating Better Produce With Hydroponics
Hydroponic-grown produce isn’t new to Publix Super Markets. The Lakeland, Fla.-based grocer has had one variety of hydroponic butter lettuce on its shelves for years, but after seeing it become a best-seller, Publix has decided to invest more heavily in hydroponic offerings.
“We’re trying to really align ourselves with the many suppliers, growers, around our market that do this same type of growing,” says Albert Gottuso, category manager, produce, at Publix. “The idea is that every state, and each store within that state, can have an expanded hydroponic selection.”
Publix is currently working with approximately eight hydroponic growers located near its stores.