Produce for Kids’s Get Healthy Give Hope 2011 spring campaign raised more than $408,000 for children’s hospitals across the country. This donation brings the total amount raised to help children’s hospitals and other non-profit organizations that benefit kids to more than $3.5MM since the campaign’s inception in 2002.
This year’s spring campaign included 16 grocery store retailers nationwide including Acme Markets, Ahold’s Giant Food Stores, Martin’s, Giant Landover and Stop & Shop divisions, Associated Wholesale Grocers’ Major Savings, Advantage, Independent, Country Mart, Homeland and United divisions, Kroger’s Southwest and King Soopers divisions, Meijer Inc., Price Chopper and Publix Super Markets. In addition, more than 40 fruit and vegetable suppliers took part in supporting the campaign.
In other news, Produce for Kids is hosting its annual fall campaign, “Eat Smart for a Great Start,” benefiting PBS KIDS, in support of its nutrition based programming. New to the fall campaign this year, Produce for Kids and Publix are partnering with United Fresh Produce Association in a pilot campaign to raise money for the Let’s Move Salad Bars To Schools initiative. All fall campaign donation amounts will be announced early in 2012.
Produce for Kids launched several new programs this year. The website has new capabilities and resources to help Produce for Kids become the go-to healthy eating resource for busy parents. To further enhance online support, Produce for Kids has created a new committee of experts, Parents on Produce. This new board is made up of working parents offering healthy eating and living advice to other parents. These professionals offer advice and insight on the Produce for Kids website, as well as through Produce for Kids’ social media.