PG: What are the trends in private label spirits?
SB: Private Label spirits are becoming an integral part of a retailers’ offering to consumers. Today’s private label spirits brands don’t need to be relegated to the bottom shelf or considered “less than” more well-known competitors. They are of premium quality, authentic brands in their own right, and can be offered at a higher price point. We see success stories with our customers every day. Private label also allows retailers the opportunity to capitalized on trending items, for example brown spirits, flavored spirits and even canned cocktails. Here at Green River, we’re able to help our customers, many of whom are spirits buyers at top retail chains, develop world-class brands.
CS: Spirits trends and category growth drive decisions around private label offerings. Bourbon and rye continue to drive excitement and growth in the distilled spirits business. As a result, we are the perfect partner for companies looking to develop whiskey brands. Our team of distillers and liquid development experts are ready to help our partners develop the best products – whether that be an incredible bourbon or rye from our distillery in Kentucky, or another spirit or flavored whiskey from our production facility in Charleston. Flavored whiskeys are also driving incredible growth in spirits, so we’re always working on incorporating hot new flavors into scalable recipes. We are ready and can provide options to our customers.
Simon Burch joined the Green River Spirits Co. as CEO in 2018. In that role, he has embarked on a dramatic expansion agenda for the organization and is the company’s visionary leader, aiming to disrupt and elevate the way the world makes spirits. At Green River Spirits Co., Simon leads the team that helps partners build their brands with quality spirits and know-how. Simon has more than 20 years of experience in the spirits industry, an MBA from Harvard business school, and multiple leadership positions at Pernod Ricard, Diageo and Moët Hennessy. He is now taking this expertise to Green River to help partners build their brands with quality spirits and know-how.
Cathy Steen is the Chief Commercial Officer at Green River Spirits Co., leading strategic business development, sales and marketing for the company. Cathy brings more than 25 years of spirits business experience to Green River and its customers. She was part of the team that launched Belvedere Vodka in 1995, and her marketing and sales contributions helped to scale the business, leading to the brand’s sale to LVMH Moet Hennessy Louis Vuitton. Cathy spent 12 years at Moet Hennessy in executive leadership roles managing a variety of sales teams and brand launches in the United States as well as serving on the Global Leadership Board.