Grocery chain PriceRite, based in Weathersfield, Conn., joined forces with CPG powerhouse PepsiCo and Feed The Children, PepsiCo to deliver four semi tractor-trailers packed with food and essentials for 800 needy families in Hartford, Conn. The items were distributed Nov. 10 at the city’s Comcast Theater on 61 Savitt Way.
Hartford-area employees of PriceRite, a wholly owned subsidiary of Keasbey, N.J.-based Wakefern Food Corp., and Purchase, N.Y.-based PepsiCo helped hand out boxes of food and products. Each family received a 25-pound box of food, PepsiCo products such as Quaker Oatmeal, Pepsi beverages and a multipack of Frito-Lay snack chips, along with fresh produce, hearty soups and breakfast cereal provided by PriceRite. Families also got a 10-pound box of personal care items and a box of Avon products. The Community Renewal Team Inc. pre-identified the families who received the boxes, which contained enough items to assist a family of four up to one week.
The distribution was part of Feed The Children’s “Americans Feeding Americans Caravan,” which has helped more than 305,000 families across the United States since it began in 2009.
“Our Americans Feeding Americans project is geared toward people who are still being affected by the economic downturn, including many who until recently considered themselves middle class,” explained Tony Sellars, spokesman for Oklahoma City-based Feed The Children. “A lot of these people, for the first time in their lives, have not been able to provide for their families, and this distribution will provide relief for them at a crucial time.”