Price Chopper, PFK Team on ‘Get Healthy, Give Hope’

Price Chopper Supermarkets and Produce For Kids (PFK) have joined forces for the 11th annual “Get Healthy, Give Hope” campaign to raise funds for local Children’s Miracle Network Hospitals and Children’s Hospital at Dartmouth, in Lebanon, N.H. The campaign runs through July 27 at local Price Chopper supermarkets.

Get Healthy, Give Hope urges shoppers to make healthy food choices while contributing to a good cause. When shoppers buy participating fresh fruits and vegetables, a donation will be made to the hospitals noted above.

In-store displays offer parents easy-to-prepare recipes and links to 90 Ideal Meals, while kids can learn healthy-eating tips from characters of the PBS Kids Sprout health-focused children’s series “LazyTown” and “The Chica Show.”

“Price Chopper has always focused on encouraging new ways to adopt healthy lifestyles, especially for children who are establishing eating habits that will last a lifetime,” noted Mona Golub, VP of public relations and consumer services at the Schenectady, N.Y.-based grocer. “Not only will this campaign encourage healthier choices, but teach children the importance of giving back to those in need.”

Participating items in the campaign are A. Gurda Produce Romaine and Boston Lettuce, Radishes, and Red C Potatoes; Dole Salads; Sunset Campari Brand Cocktail Tomatoes; NatureSweet Glorys Perfect Ingredient Tomatoes; Olivia’s Organics Organic Packaged Salads; Shuman Produce-RealSweet Vidalia Onions; Summeripe Peaches, Plums and Nectarines; and Turbana Bananas.

Created in 2002 by Shuman Produce Inc., a Reidsville, Ga.-based national grower/shipper of sweet onions, PFK unites the fresh produce industry to raise funds for children’s nonprofit organizations as it educates families on the benefits of healthy eating. Since its founding, Orlando, Fla.-based PFK has raised more than $4.2 million to help kids.

The Golub Corp. owns and operates 131 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. Golub’s 22,000 teammates collectively own more than 50 percent of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned.