Price Chopper Opens Prototype Store

SCHENECTADY, N.Y. -- Price Chopper Supermarkets, based here, yesterday opened a 37,000-square-foot prototype "Super Center" in the village of Richfield Springs, N.Y.

The 24-hour store is a new prototype for the regional grocer, with a size and design developed to cater to small communities and rural areas. As well as offering value-priced groceries, general merchandise, and HBC items, the store also features "bright, colorful, and colossal produce, both exotic and fresh" and "a huge variety" of meats, including Certified Angus Beef, USDA Choice Beef, Grade A poultry, and Western grain-fed pork, according to Price Chopper. Other features of the new store include fresh-baked goods, seafood, deli, and floral sections.

The store employs about 150 full- and part-time associates and is managed by Joe Pecorello.

At the store's grand opening, which included a flag raising and a ribbon-cutting ceremony, Price Chopper president and c.e.o. Neil Golub said: "We are confident that consumers here will appreciate the superior quality and value of what Price Chopper has to offer. We are truly committed to bringing 'the best in fresh…and low prices' to Richfield Springs."

The family-owned Golub Corp. owns and operates more than 100 Price Chopper stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire. Golub’s approximately 22,000 associates collectively own 55 percent of the company's privately held stock.
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