Price Chopper Launches Sixth Annual Tools for Schools Campaign

SCHENECTADY, N.Y. -- Price Chopper is leading an effort to supply schools with the latest technology via the kickoff of its sixth "Tools for Schools" campaign, in which it urges parents, friends and neighbors to participate by using the Price Chopper AdvantEdge card to help schools accumulate credits enabling them to acquire new equipment and educational materials. As an added incentive this year, the top 100 schools will get a free Canon Multimedia Projector worth $1,300.

The program is based on a system that assigns points to every dollar spent on groceries. These points are then amassed by the schools and used toward the purchase of necessary classroom tools. Shoppers credit the school of their choice at the Guest Service desk at their local Price Chopper, a neighborhood school, or online at, by registering their AdvantEdge card and selecting a designated school. Each time a purchase is made with the card, the shopper's school gains points. Additionally, there are specially marked items from participating brand name products that earn double points.

"The beauty of 'Tools for Schools' is that not only is it perfect for parents of school age children, but it's also a great way for friends, grandparents, and neighbors to enrich their local educational community," explained Price Chopper community and public relations manager Barbara L. Page in a statement. "Additionally, it adapts well to organizations that wish to enhance educational opportunities by encouraging its members to 'donate' their points to a school."

Continued Page: "We chose this program over others because it is so easy for the general public to participate. It only takes a single time to register one's AdvantEdge card and involves no paperwork."

Featuring elementary, and high schools in six Northeast states, "Tools for Schools" gives schools the chance to vie for $500,000 in educational, technological, and extracurricular equipment. Tools include new computers and computer software, microscopes, calculators, maps, motorized models, athletic mats, and easels.

Among the programs Price Chopper already implements are the "Baby Club Program" to assist new and growing families, and the "UPromise" program to help parents save for their children's college education. "Tools for Schools" bridges the gap between these two segments, according to the grocer.

The program, which started Sunday, runs through Dec. 15 and encompasses over 2,600 schools and more than 168,000 shopper participants in all of the regions where Price Chopper operates stores.

The family-owned Golub Corp. owns and operates over 115 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire. Golub's approximately 24,000 associates collectively own 51 percent of the company's privately held stock.
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