PMA Adds New Packaging Innovation Award

NEWARK, Del. - In recognition of the increasingly important role packaging plays in increasing the sales of fresh fruits and vegetables, the Produce Marketing Association (PMA) here is seeking entries for its new PMA Impact Award: Excellence in Produce Packaging.

The packaging award will be granted in five categories: food safety/traceability, functionality/technology, marketing design/messaging, sustainability, and merchandising/transportability.

"The pivotal role packaging plays in the produce marketplace cannot be over-emphasized," said Ronald G. McCormick, Chairman of the PMA Packaging Council and v.p./divisional merchandise manager, produce and floral, Wal-Mart Stores, Inc. "This award was created to recognize those companies who best demonstrate the 'out-of-the-box-thinking' that is fundamental to packaging excellence."

Multiple submissions from one company will be accepted with the completion of a separate nomination form for each submission. All nominated packaged products must be currently commercially available. Awards will be presented October 13, 2007, during Fresh Summit's Saturday Breakfast General Session.

Submissions will be accepted through July 31, 2007. A form and instructions can be found at
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