PG’s 2013 Compelling Quote Countdown: #6

“Supermarkets run the risk of losing business to other outlets, manufacturers may lose a valuable customer to the competition, or both the retailer and the manufacturer are out of luck when the customer forgoes buying the item altogether.”

Brian Numainville, principal of Lake Success, N.Y.-based Retail Feedback Group, who affirms the more troubling consequences of out-of-stocks, beyond the loss of just one sale. PG Nov. 2013

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