PG Web Extra: Certified Angus Beef Launches ‘Roast Perfect’


There’s plenty of grilling help to be found online, but what about roasting?

Seeing this void as an opportunity to educate consumers, the Wooster, Ohio-based Certified Angus Beef brand has launched Roast Perfect, a free app for smartphones and tablets designed to help consumers easily buy, prepare and enjoy beef roasts this holiday season. The app is available now for both Apple and Android devices.

“Offering a wide selection of interactive tools, tips and recipes for both roasts and side dishes, all developed by culinary experts but simple enough to make at home, Roast Perfect will help any cook start a new holiday tradition,” says Tracey Erickson, Certified Angus VP of marketing. 

Turkey and ham may be viewed as the center of many holiday tables, but a recent Beef Checkoff survey showed that more than 30 percent of consumers consider beef roast appropriate for a holiday meal. But the same survey found that nearly two-thirds of consumers don’t know what cuts of beef are best for roasting, and 19 percent say they don’t know how to prepare a roast.

Roast Perfect includes a roast selection guide, chef-developed and tested roast recipes, step-by-step video tutorials, a store locator, built-in timer, portion calculator and more. There are also recipes for seasonal side dishes.

Crushing myths about meat

The North American Meat Institute (NAMI) and American Meat Science Association (AMSA) released a new Meat MythCrusher video examining the link between red meat consumption and obesity.

While popular media often link obesity with red meat consumption, Eric Berg, professor and associate head of animal sciences at North Dakota State University explains that while obesity rates have doubled since the first Dietary Guidelines for Americans were released in 1977, red meat consumption has decreased over the same time frame.

Berg also details his own research into the relationship between amino acid consumption and obesity, which has found that incomplete amino acid intake from diets that don’t include complete proteins such as meat are more likely to increase fat deposits throughout the body.

The Meat MythCrusher video series features interviews with meat scientists who bust some of the most common myths surrounding meat and poultry production and processing.



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