P&G Tabs Billion Dollar Sustainability Commitment

The Procter & Gamble Co. unveiled two multi-year commitments to improve the lives of millions of families across the globe at this year’s Clinton Global Initiative (CGI). At the conference’s annual meeting in New York City, the Cincinnati-based company revealed its “Future Friendly” commitment, under which it aims to place P&G Sustainable Innovation Products in 30 million U.S. homes by the end of 2010.

This supports its larger, previously announced goal of $50 billion in cumulative sustainable product sales between 2007 and 2012. P&G also pledged to provide 4 billion liters of clean drinking water by 2012 through the “Children’s Safe Drinking Water” program.

The sustainability commitment is part of P&G’s new Future Friendly program, a natural resource educational initiative that will target millions of U.S. households by Earth Day 2010. Future Friendly is a multi-brand program that inspires and educates consumers on how to make sustainable choices that can have a positive impact on the environment. As part of this pledge, the company will provide conservation education to at least 50 million U.S. households during the year.

To help P&G achieve the sustainability commitment, the CPG company’s Pampers brand unveiled a new diaper design that is 20 percent slimmer than before, with no sacrifice in performance. It features reductions in key environmental indicators such as global warming potential. And if current U.S. Pampers users switch to the new Pampers slim diaper, they could together throw away the weight of 1 billion fewer diapers every three years, according to P&G.

The company also committed to provide 4 billion liters of clean drinking water in the developing world through the Children’s Safe Drinking Water program by 2012. This will save an estimated 20,000 lives and prevent an estimated 160 million days of diarrheal illness. As part of this effort, P&G will create an awareness campaign to reach at least 300 million people and will significantly expand its efforts to provide safe drinking water to people living with AIDS through new programs by AED, AMPATH, CARE, Child Fund International, FHI, FXB, International Council of Nurses, PSI, UNC- Chapel Hill Medical School, Village AIDS Clinics and World Vision by providing at least 250 million liters of safe drinking water to this vulnerable population.
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