PFK, Sprout Team to Promote Healthy Eating
Produce for Kids (PFK) has formed a national media partnership with Sprout, the 24-hour preschool television network aimed at educating families on the benefits of healthy eating and providing simple meal solutions.
Sprout is a top rated network among moms of preschoolers, and is available in over 50 million US homes. The “Get Healthy, Give Hope” campaign will feature LazyTown, an award-wining series on Sprout network and NBC, broadcast to over 100 countries worldwide. The characters on LazyTown, Sportacus, Stephanie and Robbie Rotton, help motivate and educate children to get active and make healthy choices. As part of the partnership, LazyTown characters will help engage kids at Produce for Kids’ in-store special events.
“This new partnership will expand our reach to our targeted ‘mom’ consumer and preschool children whose eating habits are formed at an early age,” said Heidi McIntyre, strategic development director, Produce for Kids. “Being on national television daily during our Spring and Fall Campaigns will also provide more value to our participating retailers and sponsors.”
In addition, Produce for Kids will be featured in national spots airing on Sprout during the campaign, will be included in the Sprout e-newsletter distributed to over 650,000 subscribers and also have a presence on their companion website, SproutOnline, which reaches one million visitors monthly.
The “Get Healthy, Give Hope” campaign will be the first to feature the LazyTown characters. This will be Produce for Kids’ largest campaign yet, featuring 19 supermarket banners representing more than 3,300 grocery stores and fresh markets in 40 states and the District of Columbia. More than 50 fruit and vegetable growers sponsor the program, representing every major category in the fresh produce department. Together, retailers, produce industry sponsors, Sprout and Produce for Kids will help raise funds for children’s hospitals and other non-profit charities nationwide.
Since its creation, Produce for Kids has raised more than $3.7 million for children’s hospitals and charities nationwide, including Children’s Miracle Network Hospitals.