Peter Pan Coming Back to Shelves
OMAHA, Neb. - Following a nationwide recall in February linked The Peter Pan peanut butter brand to a salmonella outbreak that sickened at least 625 people in 47 states, ConAgra Foods here said peanut butter is returning to stores this month with a 100 percent satisfaction guarantee.
ConAgra Foods said it is offering the guarantee to reassure customers it has fixed the problems that enabled salmonella to contaminate the product.
"Consumer and retailer demand for Peter Pan has been very strong, and we couldn't be more appreciative of their loyal following," said David Palfenier, president, ConAgra Foods' grocery division.
According to continuous consumer tracking data conducted by ConAgra Foods, the company said nearly 80 percent of consumers who previously purchased Peter Pan Peanut Butter plan to purchase the brand when it is back on store shelves.
Additionally, many retailers held shelf space open specifically for Peter Pan Peanut Butter's return, ConAgra said. As of August 7, the company said the top 30 sellers of Peter Pan said they plan to return the product to their shelves.
Two varieties will initially be available - creamy and crunchy, each in 18-, 28- and 40-oz sizes. Other varieties will be available early next year.
The first shelf stable peanut butter on the market, Peter Pan Peanut Butter was introduced nearly 80 years ago in 1928 by E.K. Pond. ConAgra Foods bought the brand in 1990.
ConAgra Foods said it is offering the guarantee to reassure customers it has fixed the problems that enabled salmonella to contaminate the product.
"Consumer and retailer demand for Peter Pan has been very strong, and we couldn't be more appreciative of their loyal following," said David Palfenier, president, ConAgra Foods' grocery division.
According to continuous consumer tracking data conducted by ConAgra Foods, the company said nearly 80 percent of consumers who previously purchased Peter Pan Peanut Butter plan to purchase the brand when it is back on store shelves.
Additionally, many retailers held shelf space open specifically for Peter Pan Peanut Butter's return, ConAgra said. As of August 7, the company said the top 30 sellers of Peter Pan said they plan to return the product to their shelves.
Two varieties will initially be available - creamy and crunchy, each in 18-, 28- and 40-oz sizes. Other varieties will be available early next year.
The first shelf stable peanut butter on the market, Peter Pan Peanut Butter was introduced nearly 80 years ago in 1928 by E.K. Pond. ConAgra Foods bought the brand in 1990.