Pet Care: The Key to Total Store Success?

At $63 billion strong, the pet care category is growing two times that of overall center store, per Nielsen Scantrack data. These impressive data make a strong case to grocers that pet care isn’t the average category in the center store – it’s one of those that should matter most.

“Power of Pet Parents,” a new eBook from Nestlé Purina PetCare, will help grocers looking to become “top dog” to:

• Take a closer look at the pet-care category and its prospects, and gain a fresh perspective to help win in the segment.
• Learn the key pet care strategies needed to better engage shoppers and boost sales in a difficult retail climate.
• Examine how pet care’s potential isn’t just in its impressive size and growth, but also in its impact on overall business.
• Understand why Millennials, who cater to their pets more than their predecessors and are the largest generation of pet parents, are a prime opportunity for grocers and pet-care sales.

Download the eBook now.