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PBH Names Supermarket Role Models and Champions

The Produce for Better Health Foundation (PBH) has named 20 supermarket retailers Fruits & Veggies—More Matters Role Models and Champions for 2011 for their support of the national public health campaign and the Hockessin, Del.-based organization. Nine grocers attained Role Model status (the top level of recognition), while 12 earned Champion status.

The retail Role Models are Ahold, DeCA, Food Lion,Meijer, Redner’s, Rohrer Brothers, Safeway, Schnucks and Supervalu. According to PBH, these retailers included the continuing Fruits & Veggies—More Matters marketing campaign logo in weekly circulars, in special promotions, on POS signs and in-store supplies, in newsletters, and in-store magazines and radio, among other promotional and advertising methods; linked to the Fruits & Veggies—More Matters website; created a Fruits & Veggies—More Matters page/section on their consumer websites; participated as a PBH Board of Trustees members; attended the organization’s annual board meeting and dinner/auction; served on PBH board-level committees; and provided content for online consumer columns.

The retail Champions are Bashas',Big Y, Brookshire Brothers, Coborns, Donelan’s, King Kullen, Roundy’s, Save Mart, United Supermarkets, Wakefern/ShopRite, Walmart and Weis Markets. Examples of support from Champions are including the Fruits & Veggies—More Matters logo in weekly circulars, special promotions, and on POS signs and in-store supplies such as roll bags, and providing links to the Fruits and Veggies—More Matters website.

“[T]hese Role Models and Champions went above and beyond in their diverse support of Fruits and Veggies—More Matters and PBH,” said PBH President and CEO Elizabeth Pivonka. “We are especially grateful to these companies for exhibiting a true commitment to our mission.”

The grocers will be officially recognized during a special luncheon slated to take place during the general session of PBH’s Annual Meeting on March 30 in Monterey, Calif. PBH plans to identify and reference its role models in ongoing Fruits & Veggies—More Matters public relations activities.

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