Organic Food Retailer Uses Tech to Reduce Carbon Footprint

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Organic Food Retailer Uses Tech to Reduce Carbon Footprint

Cybit, the UK's leading online Telematics Service Provider, has implemented its Fleetstar-Online vehicle tracking solution into the home delivery fleet of Abel & Cole, the UK's leading organic food retailer. Abel & Cole will use the Cybit system to reduce its Carbon footprint and benchmark all home delivery vehicles across its six national depots ¬ making the distribution of its organic produce more efficient.

Abel & Cole has been a winner at the National Customer Service Awards in each of the last three years and will deploy Cybit's technology to help enable its next phase of service development.

"We have had great success in growing our home delivery network throughout the past 20 years ¬ starting from just going door-to-door to now having nearly 100 vehicles across the country," commented Ben Reardon, Head of Logistics, Abel & Cole. "As a supplier of high quality, locally sourced organic produce, we feel we must also reduce our own impact on the environment. We have been trialling the use of plant oil as a fuel with Regenatec Biofuel systems ¬ and strategically implementing vehicle telematics will further cut our footprint by focusing on efficiency in our operation."

Cybit's Driver ID module ¬ part of the Fleetstar-Online solution ¬ will provide visibility of fleet activity by employee to help Abel & Cole manage driver behaviour from a duty of care perspective. Abel & Cole will also deploy Cybit's powerful Data Analyser solution to provide long-term analysis of fleet performance and measure the effectiveness of management programmes over periods of weeks, months and years.

"Cybit's install team has worked closely with our operations team to ensure that the system will add real value to our business: optimising the effectiveness of our existing operations and helping to manage future growth. We never air freight our produce and environmentally friendly road transport is a fundamental principle of our business," Ben Reardon concluded.

"Home delivery organisations have a massive cost and operational efficiency burden, because they have to coordinate complex routes, maintain a high level of service for their customers and remain competitive on price,"
commented John Wisdom, Sales and Marketing Director, Cybit. "Abel & Cole's vehicles typically make between 60 and 100 separate drops every day. We are providing them with the tools to dynamically manage the entire fleet, ensure delivery schedules are adhered to and managed most effectively. Online visibility and activity reports allow Abel & Cole to take steps to reduce its carbon tyreprint."

Fleetstar-Online is Cybit's scalable Internet-based telematics solution that features real-time vehicle tracking, exception reporting, replay mode, customised reports, mileage information, SMS messaging and live traffic information. Fleet vehicles are fitted with a small electronic in-vehicle-unit, which is tracked by GPS in real-time and then transmits data to Cybit's online control centre. It provides companies with a cost-effective fleet management solution, which offers users anytime, anywhere access to the system via a standard web browser.