Nutrition Solutions Company Names First C.O.O.

NEPTUNE, N.J. -- FACT Corp. here, an independent nutrition solutions company, said yesterday it has appointed Timothy J. Murphy to the new corporate position of c.o.o. Murphy is Philadelphia-based veteran of the food and beverage industry.

Said FACT c.e.o. Jacqueline Danforth in a statement, "We spent considerable time searching out the appropriate candidate to fill this important position, and we're confident Tim's considerable skill set will be of great assistance as we work towards making the most of FACT's numerous business opportunities."

Murphy has worked in the food, beverage, and CPG industries since 1978, including assignments in the areas of strategic planning, sales and marketing, and P&L/general management. Before starting his own consulting firm, he held senior executive positions with Kraft Foods and Dreyers/Edy's Ice Cream (now a division of Nestle).

During his 12-year stint as a consultant, Murphy has worked with a wide variety of clients around the world, among them, Alberto-Culver, Almac (Chile), ConAgra Foods, Dean Foods, Eskimo Pie, G.E. Capital, General Mills, Goodman Group (New Zealand), Heineken USA, H.J. Heinz, H.P. Hood, LifeRight Foods, Mas-x-Menos (Costa Rica), Mott's, M&M/Mars, Pillsbury, Publix Supermarkets, Sara Lee, and the Turkey Hill Dairy division of Kroger. His typical assignments included formulating/implementing new business strategies and tactics, driving profitable revenue growth through breakthrough partnerships, developing/executing new product introductions, and boosting the return on trade marketing and 'customer targeting' efforts.

FACT develops, licenses, and markets proprietary nutrition solutions to commercial customers through its wholly owned subsidiary, Food & Culinary Technology Group, Inc., or FACT Group, which serves commercial bakery operators that manufacture and distribute functional baked goods designed to provide quality, taste, and nutrition. The products are marketed via both conventional and alternative distribution channels, among them branded and private label retail opportunities, along with foodservice and specialty markets.
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