Numi Declares 'InTEApendence'
To support freedom from pesticides and genetically modified organisms (GMO’s), Numi Organic Tea is inviting consumers to join its Organic Tea Party (OTP) movement, a non-partisan celebration of People, Planet, and Pure Tea, set to launch on Sept. 12.
Consumers can sign-up at VoteOrganicTeaParty.com and endorse the campaign via Twitter, Facebook and email. In addition, a portion of the proceeds from sales at NumiTea.com during Sept. 12 through Nov. 7 will be donated to support Boulder, Colo.-based The Organic Center - up to $10,000.
“Our products offer tea enthusiasts the opportunity to imbibe free of GMOs, pesticides, chemicals, perfumes, ‘flavorings’ and artificial ingredients,” said Ahmed Rahim, alchemist and co-founder/CEO of Oakland, Calif.-based Numi. “Now, we’ve formed our own movement and we’re inviting tea lovers everywhere to cast their votes for people, planet, and pure organic tea.”
Additionally, consumers can download their “mug shots” – photos of themselves and their friends holding signs - or write on their mug why they support the organic tea party or what message they want the campaign to adopt. For each photo submitted, Numi will donate $1 to benefit organic causes abroad between Sept. 12 and Nov. 6 – up to $6,500. The images will appear on the campaign’s web page and Facebook page.
Numi will also provide consumers the opportunity to vote for their favorite Numi products (box tea only). The winning flavor will be offered on Numi’s website at a 25 percent discount after the election.
For more information on the OTP, consumers can visit VoteOrganicTeaParty.com to sign up, download their mug shot and receive free OTP swag – posters, stickers, buttons, etc. All party members are encouraged to “Declare InTEApendence” by sending an automatically generated tweet to their choice of Barack Obama, Mitt Romney, Stephen Colbert, Jon Stewart, and Bill Maher.