NRF Launching Advocacy Campaign

The National Retail Federation is introducing an unprecedented year-long advocacy campaign next week that will emphasize the economic importance of the retail industry and lay out an agenda for jobs, innovation and consumer value on behalf of U.S. retailers.

The expansive campaign will encompass lobbying, grass-roots mobilization, social media advertising, earned media and international outreach, among other components. At its heart is a new action center designed to support the retail community’s jobs agenda and offering data from a new economic study that points up the key role retail plays in the U.S. economy on a national, state and local level.

The Washington-based NRF advocates on behalf of retailers of all sizes, formats and channels on issues that affect their business, and encourages economic growth through job creation.