Nielsen Unit Rolls Out Market Reporting Solution for CPG Companies

CHICAGO -- The Nielsen Company business unit Decisions Made Easy, a provider of analytical software and services for business users at CPG companies, introduced a new solution yesterday called Nielsen Complete Coverage. The online reporting and analytic application provides a more robust and reliable analysis of a CPG company's market or category.

Nielsen Complete Coverage integrates Retailer Direct POS data, ScanTrack information and Channel Views from Nielsen, syndicated data, and the customer's internal data to analyze market and category performance. For its software foundation, Nielsen Complete Coverage employs Decisions Made Easy's Crunch data integration tool for Retailer Direct Data, and Cipher Web, a reporting and data analysis tool. Nielsen delivers the solution via its established client interface, the Nielsen Answers web portal. Thus, Nielsen Complete Coverage clients are able to access a series of market reports or analyze the data to create customized reports.

"Nielsen Complete Coverage helps our clients make better strategic decisions and identify new business opportunities by providing 'big picture' visibility into retailer benchmarking and category and market measurement," noted Decisions Made Easy v.p. of sales and marketing Andy Matthews in a statement. "This solution allows our clients to have a deeper understanding of the market by leveraging the most comprehensive harmonization capabilities in the industry."

Using Nielsen Complete Coverage, customers can access opportunities for growth, more accurately measure company performance in terms of market share, discover where and how competitors are affecting the business; and give executives a single, harmonized view of all Direct Data. The solution also permits customers to discover where a retailer is missing a trend occurring in the broader market, identify new opportunities within markets, assess the impact of retailer tactics and strategies, and get a fair share of market from each retailer.

The Nielsen Company, a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen) media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research), is the parent company of Progressive Grocer.
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