New Visual Ice Display Tech Receives U.S. Patent

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New Visual Ice Display Tech Receives U.S. Patent


Visual Ice, Inc., a San Clemente, Calif.-based developer and distributor of the Visual Ice in-store POP promotions product, was awarded a US patent for its technology used to promote goods and services in retail frozen goods section.

The company’s Visual Ice coating was developed to give advertisers the ability to create a variety of designs to promote its products and brand in the frozen section via images -- applied to the glass doors -- that are transparent until the freezer door is opened. After the door is closed, the image will remain visible for approximately two minutes.

“Through our technology advertisers [can] overcome the tremendous challenges they previously faced when trying to reach consumers in the frozen goods section,” said Carl Christ, VP of development and co-inventor. “Our dedicated research and development team continues to find new ways to increase the capabilities and applications of Visual Ice, and the[finalized] patent process finalized [will] allow for future growth opportunities.”

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