New Teams to Lead Ahold, Delhaize Brand-Centric Model

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New Teams to Lead Ahold, Delhaize Brand-Centric Model

By Meg Major, EnsembleIQ - 04/27/2017

Following plans revealed by Ahold USA and Delhaize America to create a more decentralized merchandising model to better position its regional banners in their local markets, the company has restructured its divisional staff to accelerate the efforts.

As Frans Muller, acting COO of Salisbury, N.C.-based Delhaize America.and Kevin Holt, COO of Quincy, Mass.-based Ahold USA Kevin Holt explained to PG in February,  the company’s brand-centric strategy will enable its regional operating divisions an opportunity to have distinctive commercial strategies that are tailored to local markets with dedicated resources, including category merchandising, assortment, pricing, promotions, marketing and format teams. The brand-centric structure is expected to be complete by early 2018.

In addition, Ahold Delhaize’s newly created Retail Business Services will leverage its scale to drive synergies and best practices while providing industry-leading expertise, insights and analytics to its regional banners to support their respective strategies, including commercial and other support services.

To that end, a series of executive appointments were revealed on Thursday, as follows:

Reporting to Mark McGowan, president, Stop & Shop

  • Mark Messier, EVP Merchandising
  • Bob Yager, SVP Market Operations & Sales
  • Stacy Wiggins, SVP Market Operations & Sales
  • Steven Kienzle, SVP Market Operations & Sales, Giant/Martin's

Reporting to Tom Lenkevich, president, Giant/Martin’s

  • John Ponnett Jr, SVP Operations
  • John Ruane, SVP Merchandising
  • Matt Simon, VP Marketing, Giant Food

Reporting to Gordon Reid, president, Giant Food

  • Ira Kress, SVP Operations
  • Tonya Herring, SVP Merchandising
  • John MacDonald, VP Marketing, Food Lion 

Reporting to Meg Ham, president, Food Lion

  • Greg Finchum, EVP Operations
  • Geoff Waldau, EVP Merchandising
  • Deborah Sabo, SVP Marketing, Hannaford 

Reporting to Mike Vail, president, Hannaford

  • Bob Schools, SVP Operations
  • Peter Forester, SVP Merchandising
  • Malie Buker, VP Marketing, Retail Business Services

Reporting to J.J. Fleeman, EVP Commercial Services & Strategy

  • Dave Bass, SVP Merchandising & Marketing Services
  • Juan De Paoli, SVP Private Brands
  • Jeff Dichele, SVP Sourcing Services
  • Keith Nicks, VP Digital, Personalization, Loyalty & Analytics
  • Matt Nereim, VP Strategy & PMO
  • Marissa Nelson, VP Sustainable Retailing
  • John McGrath, VP Pharmacy Services

 

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