New Consumer Research to Be Released at Annual Meat Conference

WASHINGTON -- New research highlighting consumer meat product and promotion preferences, shopping behavior, and the growth of the natural and organic market will all be presented at the 2007 Annual Meat Conference, to be held Feb. 18 to Feb. 20 at the Caribe Royale Orlando All-Suites Resort and Convention Center in Orlando, Fla. Information presented during the session is based on a joint consumer study by the American Meat Institute (AMI) and the Food Marketing Institute (FMI).

Among the study's highlights:

--In-store sales promotions and signs have the highest impact on the quantity of meat purchased.

--Over one-third of shoppers compare meat prices at different stores before shopping, and half compare prices of different meat and poultry products within the store.

--Over half of shoppers keep ready-to-heat products in stock at home.

--One-fifth of shoppers said that better customer assistance would prompt increased meat purchases.

Co-sponsored by AMI and FMI, the conference has become the industry's premier meat marketing and operations educational program, designed to bring together every segment of the retail meat and poultry supply chain. Associate sponsors include the American Lamb Board, the Canadian Meat Council, the National Chicken Council, the National Pork Board, the Beef Checkoff and the National Turkey Federation.

For more additional information call (202) 220-0708.
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