Natural/Organic Personal Care Products Market to Reach $10 Billion by 2012

NEW YORK -- After growing more than $2 billion to $6.1 billion between 2002 and 2006, the natural and organic personal care products market is expected to post another huge increase by 2012 with projected sales of nearly $10.2 billion, according to a new study from market research publisher Packaged Facts.

The new study, "Natural and Organic Personal Care Products in the U.S.," concluded that the 11 percent increase in 2006 over 2005 was yet another in a series of double-digit increases, which date back to 2003.

Propelling the market's phenomenal growth are sales from aging Baby Boomers trying to reduce wrinkles, save hair, maintain tooth and gum health, and use makeup with "cosmeceutical" benefits; growing retail dynamics, including a stronger natural/organic products infrastructure and crossover into mass and prestige markets; and direct sales via the Internet, catalogs, and infomercials.

"More and more consumers are self-doctoring, either for treatment of specific medical conditions or for preventive maintenance," said Cathy Minkler, associate editor of Packaged Facts. "As a result, America has become increasingly aware of ingredients' cosmeceutical value. The natural HBC market stands to profit from its danger-free stance, provided that product efficacy is improved, consumers are educated as to the benefits of natural/organic preparations, and the products' unique selling propositions are maintained, even as mainstream distribution expands."

Packaged Facts expects these factors to continue driving growth between 2006 and 2012, along with public concern over environmental crises, the sustainability of resources, fair trade practices, and consumer fear of cancer-causing chemicals.

Natural and Organic Personal Care Products in the U.S. provides examines the U.S. consumer marketplace for natural and organic skincare, hair care, oral care, and color cosmetics products. The report studies new product trends, offers competitive profiles of industry leaders, and looks at consumer trends and behaviors.

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