NASFT to Publish New Consumer Mag
NEW YORK -- The National Association for the Specialty Food Trade (NASFT) here is poised to introduce "foodspring, the magazine for the food adventurist," a new consumer magazine.
The magazine will target young, active, and adventurous specialty food shoppers, offering features and departments concentrating on trends, new products, regional and international food categories, and practical information on choosing, preparing, and serving specialty foods.
Foodspring will be mailed free to a controlled circulation of 300,000 households nationally that fit the demographic profile derived from NASFT's consumer research. Shortly before that mailing, advance copies of the Fall 2006 inaugural issue will be available at the Summer Fancy Food Show at New York's Jacob Javits Convention Center from July 9 to July 11. Starting in 2007, the magazine will be published quarterly to align with seasonal specialty food-buying patterns.
NASFT named Matt Thomas the publisher. Said NASFT v.p. of media development Chris Crocker in a statement: "Matt Thomas has been directly involved in the marketing and circulation direction for this new publication, and has a proven track record of bringing the market to the medium."
The son of Robert D. Thomas, former publisher of Bon Appetit and Ladies' Home Journal, Matt Thomas joined the Specialty Food Media sales staff in 2002, and was responsible for developing business in the Eastern advertising sales region for Specialty Food Magazine and NASFT's other print and media products.
The magazine will target young, active, and adventurous specialty food shoppers, offering features and departments concentrating on trends, new products, regional and international food categories, and practical information on choosing, preparing, and serving specialty foods.
Foodspring will be mailed free to a controlled circulation of 300,000 households nationally that fit the demographic profile derived from NASFT's consumer research. Shortly before that mailing, advance copies of the Fall 2006 inaugural issue will be available at the Summer Fancy Food Show at New York's Jacob Javits Convention Center from July 9 to July 11. Starting in 2007, the magazine will be published quarterly to align with seasonal specialty food-buying patterns.
NASFT named Matt Thomas the publisher. Said NASFT v.p. of media development Chris Crocker in a statement: "Matt Thomas has been directly involved in the marketing and circulation direction for this new publication, and has a proven track record of bringing the market to the medium."
The son of Robert D. Thomas, former publisher of Bon Appetit and Ladies' Home Journal, Matt Thomas joined the Specialty Food Media sales staff in 2002, and was responsible for developing business in the Eastern advertising sales region for Specialty Food Magazine and NASFT's other print and media products.