MyWebGrocer Wins Marcom Gold Award
MyWebGrocer has taken top honors in an international competition that recognizes outstanding creative achievement.
At the MarCom Awards in the Web Elements/Ads category, MyWebGrocer's Brand Activation Suite won at the Gold Level.
MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals. The competition is judged by industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. In 2012, there were more than 6,000 entries. Winners were selected from over 200 categories and range in size from individual communicators to media conglomerates and Fortune 500 companies.
The Winooski, Vt.-based MyWebGrocer provides digital solutions in the grocery industry. The Brand Activation Suite is a new platform for Consumer Packaged Goods (CPG) brands and advertisers that connects consumers with local grocery products. The Lightbox solution within the suite leverages data on products, sale information and user location to deliver relevant, co-branded ads that feature promoted items alongside information about the nearby store where those items can be purchased. These display ads run across the Web and are targeted to specific contexts, users and geographies. Shoppers arrive at the retailers' sites at specific landing pages that correspond with the ads. Brands can promote weekly sale items through this platform and drive traffic directly to a sale. Campbell's, Kellogg's and McCormick & Co Inc. are some of the first brands to use MWG's Brand Activation Suite.