Modelo Especial Unveils Soccer-themed Sweeps

Modelo Especial, in partnership with FOX Soccer, will kick off the “Modelo Unido” promotion this summer to celebrate fans’ passion for the game by offering them a chance to win one of two grand-prize trips to Brazil in 2014 to discover fútbol on the world’s biggest stage.

Modelo Especial will roll out special promotional packaging featuring in-pack codes that can be entered online for a chance to win.

“Modelo Unido represents an opportunity to celebrate the overwhelming passion our Modelo Especial consumers and soccer fans share,” said John Alvarado, senior director, brand marketing for Crown Imports, the U.S. importer of Modelo Especial. “This summer we will encourage new fans to join our tribe of passionate supporters to discover the beautiful game over the beer that goes best with it, Modelo Especial.”

As part of the promotion, fans can visit to access soccer-specific content including game highlights, match schedules and other soccer news.

The promotion will be supported at retail via a new branded soccer goal display enhancer that ties in with the thematic POS offering.

Crown Imports distributes and markets the Modelo portfolio across the entire U.S., including Corona Extra, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria.

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