Meyer Natural Realigns to Better ‘Meat’ Retailers’ Natural Needs

Meyer Natural Foods, parent company of Laura’s Lean Beef and Meyer Natural Angus, used this week’s Annual Meat Conference in Orlando, Fla., as the launchpad to debut its new go-to-market strategy as the one-stop solution for naturally raised beef.

Describing the new strategy that aligns the company’s core brands as “a powerhouse of natural beef offerings” to meet two of the fastest-growing consumer segments — health-conscious shoppers and conscientious connoisseurs — Bill Rupp, CEO of Loveland, Colo.-based Meyer Natural Foods, said: “Our vision is to provide retailers with the highest-quality natural beef programs to help them reach these distinct consumer groups. Laura’s Lean Beef and Meyer Natural Angus are uniquely positioned to deliver on those needs.”

Previously, the two brands operated as independent businesses. Bringing them together operationally allows the company to identify synergies, including natural cattle protocols, to establish the standard for natural beef in the marketplace, according to Rupp. “Our retail partners will benefit from the efficiency and convenience of working with one natural beef supplier, as Meyer Natural Foods will be able to manage stronger and more profitable retail programs in turnkey fashion.”

Bob Meyer founded Meyer Natural Foods 20 years ago with a vision to consistently provide the industry’s highest-quality, best-tasting beef with a commitment to environmentally sound practices, humane animal treatment and personal integrity. The acquisition of Laura’s Lean Beef in 2008 was a logical progression, as the commitments of both brands were and continue to be well aligned. Today, the company’s two core product lines continue to meet the original vision while delivering on the evolving needs of retailers and consumers. To learn more about Meyer Natural Foods, visit or
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