Mastronardi Plants New Partnership With Disney Garden

Mastronardi Produce/Sunset and Imagination Farms are teaming up to bring Disney Garden-branded gourmet greenhouse vegetables to the market this spring.

Pom Pom Toms tomatoes, Greenhouse Grape Tomatoes, and Mini Cucumbers will be among the first Disney Garden items that will begin shipping from the Kingsville, Ont.-based Mastronardi in early April in packaging featuring stars from High School Musical, one of Disney’s fastest growing and most popular properties. With packaging supported by the release of more High School Musical programming from Disney this year on television and video., the Mastronardi/Imagination Farms alliance will also extend to other Disney’s branded characters, movies, promotions, and themes.

“We previewed a variety of our Disney Garden prototype packaging and displays at the PMA in Orlando and were met with rave reviews from customers,” said Chris Veillon, Mastronardi’s marketing manager.

Matthew Caito, CEO of the Indianapolis-based Imagination Farms – which markets fresh produce under the Disney and Disney Garden brand in the USA, Mexico, and Canada, said: “One of the reasons we have partnered with Mastronardi for the greenhouse category is their demonstrated category leadership through the development of propriety varieties along with their innovative marketing programs.”

Mastronardi Produce is one of nearly 30 co-packers that market Disney Garden fresh produce throughout North America with over 300 unique fresh produce items.