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Trade Promotion Management

  • FSI Coupons Deliver 257 Billion Consumer Offers in '07

    MINNEAPOLIS -- More than 197 billion pages containing 257 billion consumer offers were delivered through Free Standing Insert (FSI) coupons in Sunday newspapers during 2007, according to the Marx Promotion Intelligence 2007 FSI Distribution Trends Report, released yesterday by Marx Promotion Intelligence here. These FSI coupons represented more than $320 billion in consumer incentives.
  • FSI Coupons Deliver 257 Billion Consumer Offers in '07

    MINNEAPOLIS -- More than 197 billion pages containing 257 billion consumer offers were delivered through Free Standing Insert (FSI) coupons in Sunday newspapers during 2007, according to the Marx Promotion Intelligence 2007 FSI Distribution Trends Report, released yesterday by Marx Promotion Intelligence here. These FSI coupons represented more than $320 billion in consumer incentives.
  • FSI Coupons Deliver 257 Billion Consumer Offers in '07

    MINNEAPOLIS -- More than 197 billion pages containing 257 billion consumer offers were delivered through Free Standing Insert (FSI) coupons in Sunday newspapers during 2007, according to the Marx Promotion Intelligence 2007 FSI Distribution Trends Report, released yesterday by Marx Promotion Intelligence here. These FSI coupons represented more than $320 billion in consumer incentives.
  • New Education Programs to Debut at World Tea Expo

    Las Vegas -- The World Tea Expo, which already offers the largest educational series relating to tea, has added four new programs: A New Business Boot Camp, the Executive and Technical Series, Skill-Building Workshops, and Super Workshops.
  • Anheuser-Busch Boosts U.S. Beer Volume 2% in '07

    ST. LOUIS -- Anheuser-Busch, Inc., here the U.S. beer subsidiary of Anheuser-Busch Cos., Inc., increased U.S. shipments to wholesalers to 104.4 million barrels in 2007 -- up 2.1 million barrels or 2 percent over 2006.
  • Paperless Coupon Pilot Boosts Sales 71% at Big Y

    SPRINGFIELD, Mass. -- Big Y here grew sales of merchandise on promotion an average of 71 percent during a yearlong pilot of a new paperless in-store coupon system.
  • New Education Programs to Debut at World Tea Expo

    Las Vegas -- The World Tea Expo, which already offers the largest educational series relating to tea, has added four new programs: A New Business Boot Camp, the Executive and Technical Series, Skill-Building Workshops, and Super Workshops.
  • Paperless Coupon Pilot Boosts Sales 71% at Big Y

    SPRINGFIELD, Mass. -- Big Y here grew sales of merchandise on promotion an average of 71 percent during a yearlong pilot of a new paperless in-store coupon system.
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