CPG

San Jose, Calif.-based RW Garcia, the family-owned maker of artisan and all-natural corn-based snacks, has introduced a new kind of chip: Tortatos.

Mobile commerce solution drives 6-8% lift in basket size, says the company

The marketing program involves all of the wholesaler’s Hispanic grocers

A well-known chocolate purveyor embraces a growing trend

Farmington Hills, Mich.-based Living Essentials continues its support of breast cancer causes with the introduction of a limited-edition, specially marked raspberry flavor of 5-hour Energy.

Nielsen examines the seasonal popularity and impact of pumpkin

Designed to “spread a little sunshine,” the Orrville, Ohio-based Smucker’s brand has introduced its line of Natural Fruit Spreads made with quality ingredients from natural sources.

Campaign integrates in-store, digital communications