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ACNielsen and Spectra Launch Consumer Marketing Mix Service
ACNielsen U.S., an operating unit of ACNielsen, and the MediaPlan division of Spectra Inc., each VNU companies, today announced the launch of a jointly developed information service that brings a new level of actionability to the process of marketing mix modeling. -
Triversity to Host User Conference Focusing on Customer-Centric Retailing for the 21st Century
Triversity Inc., a leading software provider deliveringintegrated, multi-channel solutions for the retail industry,announced its first annual user conference willtake place from September 12 to 14 in Toronto, Ontario,Canada.