Lloyd, Turock, George, to Present at N.G.A. Super Breakfast Sessions

Harold Lloyd, president, of H. Lloyd & Associates, Inc; Art Turock, president of Art Turock & Associates; and Dr. Richard George, professor of food marketing at Saint Joseph’s University will present during the National Grocers Association (N.G.A.) Super Breakfast Sessions at the 2010 N.G.A. Annual Convention and Supermarket Synergy Showcase (S3), to be held Feb. 9 to Feb. 12, 2010, at the Paris Las Vegas Hotel in Las Vegas.

Following are details of each session:

Wednesday, Feb. 10, 6:55 a.m.-7:55 a.m.: “Holey Headcheese, Batman! Two Dozen Ideas to Raise Your Deli/Bakery Sales,” presented by Harold Lloyd.

This session will examine ways to build average transaction size in deli/bakery operations. Lloyd (a Progressive Grocer columnist) and his associates conducted an informal consumer study by shopping at five local supermarket chains. In 101 visits to bakeries and delis, the researchers found that deli associates tend to be completely production-oriented and not always customer oriented. This session will highlight the five reasons why employees seem to be too busy to focus on the customer and will point out 24 ways associates can engage the customer, with the ultimate goal of building sales

Thursday, Feb. 11, 6:55 a.m.-7:55 a.m.: “Self-Management, Coaching and Culture-Shaping Practices for Producing Breakthrough,” presented by Art Turock

This session will outline five low-cost ideas to help associates upgrade their capabilities without taking time away from store or office duties. It will also provide a three-step process for coaching team members to consistently raise the bar on their skill proficiency and results.

Friday, Feb. 12, 8:00 a.m.-10:00 a.m.: “The Mature Millennials: Food Retailing Attitudes and Behaviors,” presented by Rich George

This session will highlight the specific source of millenials’ meals and snacks, food shopping alternatives, frequency, and spending, and offer strategies and tactics to attract and maintain this group’s business. Included will be recommendations on the use of social networks for recruiting and communicating store offerings to this “wired” generation, and how to link the independent retailer to their lifestyles.

For more information or to register online, visit www.nationalgrocers.org.
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