Lidl US is embarking on its inaugural fashion collaboration with supermodel, TV personality and designer Heidi Klum. Available exclusively at Lidl, the high-end yet affordable line will roll out across Lidl stores in the United States and Europe later this year.
“Lidl is known for making quality products at affordable prices, and I’m proud to partner with them on this fashion collaboration," said Klum.
Added Lidl US Chief Commercial Officer Boudewijn Tiktak: “We are incredibly enthusiastic to work with Heidi Klum. She has designed a collection that truly reflects her experience as a trendsetter, and she put as much love in designing this collection as we do in all our products. At Lidl, we believe high-quality fashion should be attainable for everyone.”
The German discount retailer will also offer Lidl Fashion Weeks, featuring fashion collections in its stores at certain times throughout the year, at its U.S. stores.
Lidl operates about 10,000 stores in 27 countries across Europe. Its U.S. headquarters is in Arlington County, Va., and it has established regional headquarters and distribution centers in Spotsylvania County, Va.; Alamance County, N.C.; and Cecil County, Md.