Lawrence Brothers IGA to Deploy Price and Promo Optimization

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Lawrence Brothers IGA to Deploy Price and Promo Optimization

Lawrence Brothers IGA plans to deploy price and promotion optimization software to provide its merchandising team with the ability to quickly and accurately model and forecast its pricing and promotions.

The retailer is working with Florham Park, N.J.-based KSS Retail. "Our goal is to provide our customers with value and service," said Jere Lawrence, president of Lawrence Brothers. "We chose KSS Retail for several distinct reasons. The price optimization tool they are providing us is intuitive, self-learning and one that we'll be able to use in our daily workflow to better serve our customers. Additionally and critically important, their current retailer customers are very happy with the KSS Retail optimization system and are achieving strong, bottom-line results."

These KSS retailer customers include Spartan Stores, Raley's, Associated Food Stores Salt Lake, Cumberland Farms, United Supermarkets, and Lunds and Byerly's.

Lawrence Brothers operates 20 stores throughout west Texas and New Mexico.