Kraft Creating a ‘More Delicious World’
Improving the livelihood of farmers, enhancing the nutritional profiles of its products and increasing its commitment to sustainability are among the key points in Kraft Foods’ 2010 Corporate Responsibility Report.
Titled “Creating a More Delicious World,” the report focuses on the products, policies and partnerships that Northfield, Ill.-based Kraft is using to drive meaningful and lasting change around health and well-being, sustainability and food safety, as well as other important topics of societal interest. The report covers both the legacy Kraft Foods and Cadbury businesses and summarizes the company’s progress through 2010.
Highlights from the report include:
- Improving the livelihoods of more than 1 million farmers through partnerships that support sustainable agriculture today.
- Significantly increasing the tons of certified coffee and cocoa purchased since 2005.
- Committing to further increase the sustainable sourcing of agricultural commodities by 25 percent by 2015.
- Reducing greenhouse gas emissions by 18 percent and water consumption by 30 percent since 2005, as measured against total production.
- Improving the nutritional profile of more than 5,500 products during the last five years.
- Removing nearly 6.5 million pounds of salt from products in 2010.
- Helping provide more than 1 billion servings of food since 1999 in the United States.
“I have always believed that business could be a force for good,” said Irene Rosenfeld, Kraft chairman and CEO. “Today, I know it is. As a global food company, we can help raise people up – out of hunger, out of poverty, toward healthier lifestyles – through what we make and how we make it. And millions of times a day, in ways big and small around the world, we’re doing just that. We’re seeking solutions that, by design, benefit our business and our society and by doing so, we’re helping tackle some the toughest challenges facing the world today.”
Kraft Foods Inc. markets brands including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident.