Kings Food Markets Relaunches Brand

Kings Food Markets is marking the relaunch of its brand with a newly redesigned website and grand reopenings of stores throughout 2012, beginning with a location in Bedminster, N.J., on Feb. 3. A portion of the proceeds on reopening day will benefit the Food Bank Network of Somerset County.

The rebooted Bedminster store will offer freshly rolled sushi, fresh-made pasta, made-to-order brick-oven pizza, chef-inspired prepared foods, more than 400 cheeses from around the globe, an espresso and cappuccino bar, a gourmet juice bar, an expanded produce and floral boutique, online ordering and a café featuring Wi-Fi. Associates will be able to provide informative pairing suggestions, recipe ideas and preparation tips.

“At Kings, we share our love of food with our customers,” noted Judy Spires, president and CEO of the Parsippany, N.J.-based upscale grocery chain, which operates 24 locations in north and central New Jersey, and New York’s Long Island. “We want shoppers to be inspired by moments in our stores where the freshest ingredients, rarest finds and their passion for cooking all come together to create the perfect meal. Therefore, it was important that we further enhance our customers’ experiences both online and in stores to allow that inspiration to strike whenever and wherever they interact with the Kings brand.”

Created to mirror the in-store experience, Kings’ redesigned website presents a more user-friendly interface with such sections as hard-to-find items, unique gourmet recipes from Kings chefs, and daily menus of freshly prepared food available at each store. Shoppers can also find Kings on Facebook and Twitter.

“Consumers rely on Kings for a unique shopping experience and the highest-quality foods, and we aim to build upon that strength with these enhancements,” said Spires. “We want our customers to continue to embrace the Kings experience in the future just as they do now.”