Kellogg Rolls Out 2 Dozen New Products

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Kellogg Rolls Out 2 Dozen New Products


The Kellogg Co. is continuing to build momentum with new product innovations by introducing nearly two dozen new U.S. products in early 2012.

“Throughout Kellogg history, our commitment to product innovation has built brands that consumers know and love,” said Brad Davidson, president, Kellogg North America. “The introduction of new products in the first half of 2012 continues that legacy and provides delicious options for the whole family.”

In the frozen food aisle, Kellogg is introducing several new products, including Simply Eggo waffles made with no artificial colors, flavors or preservatives. For families seeking an on-the-go breakfast with no syrup required, Eggo is introducing hand-held Eggo Wafflers. In addition, as more and more consumers cut back on meat consumption, MorningStar Farms introduces veggie Meal Starters meatballs, a convenient new option for recipes that call for traditional meatballs.

For Kellogg’s cereal lineup, it is a big year for cinnamon with the addition of Frosted Mini-Wheats Little Bites Cinnamon Roll cereal and Kellogg's Raisin Bran Cinnamon Almond cereal. Other new cereals include Crunchy Nut Caramel Nut and Krave, a crispy, multigrain shell with smooth real chocolate inside. Krave is based on a highly successful product in Europe and Mexico. The brand is an example of Kellogg’s strategy of sharing successful products across different geographies. Crunchy Nut cereal was introduced in the United States in 2011 after becoming a huge hit in the United Kingdom.

Kellogg’s portfolio features new additions to the Special K lineup, including new Cheddar and Southwest Ranch varieties of the extremely popular Special K Cracker Chips. New Special K Granola bars provide consumers with a satisfying snack choice that includes 4 grams each of fiber and protein. Cookie lovers should enjoy new options from Keebler, including new Jumbo Fudge Sticks Mint cookies and Fudge Stripe Dark Chocolate cookies.

“These products reflect our commitment to invest in the future and our clear insight into the needs of consumers,” Davidson said. “New products drive strong growth, and Kellogg anticipates 15 percent of its global sales in 2012 will come from products launched within the previous three years.”

With 2010 sales of more than $12 billion, Battle Creek, Mich.-based Kellogg’s markets products in more than 180 countries under brands that include Keebler, Pop-Tarts, Eggo, Famous Amos, Kashi, Bear Naked, MorningStar Farms and Gardenburger.