Kellogg Releases Updated Cereal Research

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Kellogg Releases Updated Cereal Research


As part of a commitment to further growing and sharing its knowledge base regarding ready-to-eat cereal, the Kellogg Co. has launched the 2012 edition of Cereal: The Complete Story. The updated research compendium offers a variety of science-based information on the health benefits of cereal, including its role in maintaining a healthy body weight, raising nutrient intake and providing an option lower in calories, sodium and sugar than other breakfast foods.

“There are a number of reasons why cereal has been a part of consumers’ breakfasts for more than a century,” noted Christine Lowry, VP of global nutrition marketing for Battle Creek, Mich.-based Kellogg. “The research in this updated compendium reinforces the nutrition, value, convenience and great taste of cereal. We rely heavily on this growing body of research to shape our own direction and make it clear that cereal is an ideal breakfast choice.”

Additional highlights include the following:

  • Kids who eat cereal regularly tend to have lower body mass indices than those of children who skip breakfast.
  • Cereal is a gateway to milk consumption for young children. In fact, cereal with milk is a leading source of 10 nutrients in U.S. children’s diets.
  • Only one in 10 people in the United States gets the daily recommended daily amount of fiber in their diets, and cereal can be an important source of this key nutrient.
  • Cereal has lower levels of sodium per serving than many other breakfast foods.

As well as updating the global science in regard to breakfast cereal published since the previous version, the 2012 research compendium features new references to hypertension and cardiovascular disease, along with a section on sustainable agriculture.

“When you look at the research, it is plain to see that a breakfast that consists of cereal is an important part of a good breakfast -- and a great way to provide a nutritious start to any day,” added Lowry.

Cereal: The Complete Story can be downloaded by visiting Kellogg’s website.