K-VA-T's Food City Sells Over a Million Bags of Comeback Snack Brand

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K-VA-T's Food City Sells Over a Million Bags of Comeback Snack Brand

09/10/2008
K-VA-T Food Stores, d/b/a Food City, is riding the retro brand wave, celebrating the success of a regional snack favorite. Terry's Snacks, reintroduced in January of this year, has already sold over 1 million bags of potato chips and other snacks. The snacks are exclusive to Abingdon, Va.-based Food City.

Terry's isn't the first brand that the Southeastern grocer has returned to shelves. Other Food City retro brands include Kay's Ice Cream; Kern's Bread, Snack Cakes, and Pies; and Lay's Meats.

Terry's Potato Chips, originally based in Bristol, Va., was known for its cheese puffs and barbecue potato chips. Food City stocks some of Terry's traditional snack favorites, including Dill Pickle and Ketchup potato chips. The 99-store chain plans to expand the snack lineup in the future.

The Terry's line is once more being produced in Bristol, Va., by Snack Alliance. Prior to its association with Food City, Snack Alliance primarily produced private label snack foods.