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IRI Sets Plans for '17 Growth Summit

Chicago-based market researcher IRI has announced the IRI Growth Summit ’17, set to take place April 3-5 at the Gaylord Opryland Resort & Convention Center, in Nashville.

Among marketers, 40 percent say inconsistent data across technologies is one of their business challenges. Understanding this reality, IRI has created the conference to help retailers, manufacturers and media understand the ever-changing world of Big Data, learn cutting-edge tools and technology, and identify paths to growth. Teh event will shine new light on the biggest business issues companies are and will be facing, and demonstrate how to leverage world-class insights and analytic capabilities to boost the bottom line.

During the event, attendees will learn how to apply best practices and thought leadership across dozens of categories and demographics. Additionally, they will learn how to work with the digital marketing landscape, ecommerce strategies, pricing and promotion, key merchandising and assortment tools, technologies for retailer-manufacturer collaboration, and more.

Speakers will include Christina Hennington, SVP, merchandising transformation and operations with Target; Albert Carey, CEO of PepsiCo North America; and Felipe Szpigel, president of Anheuser-Busch InBev’s high-end business unit.

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