First piloted earlier this year, Hy-Vee's Aisles Online grocery service is now available in all of the supermarket chain’s 240 stores across its eight-state region.
Through the Hy-Vee Aisles Online website, customers can shop for their groceries, pay electronically and choose to pick up their order or have it delivered to their home. The rollout of the program began in select stores in the Des Moines metropolitan area in April and was gradually launched across other markets throughout the summer. It was fully launched in all 240 Hy-Vee stores earlier this fall.
“Hy-Vee is committed to providing customers with the best value, the greatest convenience and the most choice in their shopping experience. Hy-Vee Aisles Online is tailored to fit our customers’ needs and their families’ busy schedules,” said Jeremy Gosch, SVP of merchandising for Hy-Vee. “We still love seeing our customers in the store, but we believe this is a value-added service for customers during those times when they can’t make it to the store or are pressed for time.”
Customers can use their hy-vee.com account to select their preferred store before shopping that store’s inventory. Customers also can create shopping lists and mark products as their favorites. When customers link their account to their Hy-Vee Fuel Saver + Perks card, their most recently purchased items will automatically be listed first.
Once customers place an order, an Aisles Online personal shopper hand-selects the products. The groceries are kept in climate-controlled totes until they are unloaded into the customer’s vehicle or delivered. Store pick-up and home delivery are both free with a $100 order; orders under $100 have a $2.95 fee for pickup and $4.95 fee for delivery.
“Our customers have been asking for an easy and convenient online shopping experience, and we’re happy to be able to offer that to them. We’re very proud of this new service and how it’s been received,” Gosch said.
West Des Moines, Iowa-based Hy-Vee Inc. operates 240 retail stores across eight Midwestern states with sales of $9.3 billion annually.