The Kroger Co. has appointed Kristal Howard as its head of corporate communications and media relations.
In her new role, Howard will be responsible for national media and corporate communications and will serve as spokesperson for the Cincinnati-based retailer.
"Kristal is a consummate PR pro who understands the intersection of food, media, our customers and other stakeholders," said Keith Dailey, Kroger's senior director of external affairs. "We are excited she has accepted this new role to help elevate Kroger's unique story."
Howard has been serving as public relations manager for Kroger's Dallas and Houston divisions since 2010.
Honored as one of Progressive Grocer’s Top Women in Grocery in 2012, Howard has been recognized as one of the nation's "Top 30 under 30" PR professionals by PR News in 2013 and was recently named one of 10 "Black Women to Know in PR, Tech & Digital Media" in Ebony magazine. She is a graduate of the University of Houston.
Kroger operates 2,796 retail food stores under a variety of local banner names in 35 states and the District of Columbia.