Special, for example, can be a display of cheese-centric skillet dishes ready for cooking on the grill; grab-and-go cases of wholesome family meals for the week, or of ready-made lunches for adults and school kids; a milk-and-cookie sampling station to drive excitement in the dairy department; vibrant ethnic mashups; and playfully designed cakes decorated for any occasion.
It’s about tapping people’s emotions and getting to the heart of their mealtime need-states. Or as expo speaker author Seth Godin said, “How do you get to their heart and soul so they choose you?”
Among exhibitors, Hormel Foods is leveraging its Columbus brand to create an entire ecosystem for charcuterie, pairing their fine meats with cheeses, nuts, fruits, peppers, chocolate and a host of other accompaniments that deliver unique taste experiences. For the time-starved, there’s even a peel-and-serve charcuterie board, ready in an instant. “Our position is, food first,” said Hormel’s Holly LaVallie.
Meanwhile, companies like Dover Food Retail are creating displays to showcase such items, making it easier for retailers to combine meats, cheeses, crackers and even wines in a common area to help shoppers visualize their potential.