Honeysuckle White, Shady Brook Farms Air ‘Honest. Simple. Turkey.’ Ads
Cargill’s Honeysuckle White and Shady Brook Farms turkey brands are premiering holiday season advertisements on network, cable and digital television across the United States this week. Rather than actors, the commercials star independent family farmers who raise turkeys for the brands, thereby living up to the ads “Honest. Simple. Turkey.” tagline. The 30-second ads are scheduled to air during morning, early-news and primetime periods.
“Thanksgiving is a time where families gather, celebrate tradition and find inspiration during the holiday season,” said Jan Hood, head of marketing for Honeysuckle White and Shady Brook Farms. “We’re inspired every day by our 700 independent family farmers who raise honest, simple turkey without growth-promoting antibiotics, added hormones or steroids. They work diligently throughout the year so that families can sit down together around their Thanksgiving tables and enjoy a wonderful turkey dinner.”
Both brands eliminated the use of antibiotics for growth promotion purposes in early 2015, and this year discontinued use of the antibiotic gentamicin, a shared-class drug used in both human and animal health.
In accordance with recent consumer research insights, Cargill created the campaign to honor the many unique Thanksgiving family traditions followed by American families. The campaign also includes video vignettes, available on the brands’ websites, depicting “An Honest Meal,” in which the brand’s turkey farmers were paired with food bloggers.
Wichita, Kan.-based Cargill has 150,000 employees in 70 countries.