Hiller's Launches Hometown First Program

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Hiller's Launches Hometown First Program

Spend $100 at Hiller's, get a discount at locally owned restaurants. That’s as easy as a piece of decadent pie or a glass of delightful wine -- which many shoppers might now be able to afford with the collaboration unveiled today at southeast Michigan's largest and longest-held locally owned grocery chain, Hiller's Markets.

"In tough times like those we face now, the power of community is one crucial element to getting us through," Hiller's CEO Jim Hiller wrote to area restaurateurs, asking them to sign on to the Hiller's Hometown First Project. "We support one another, we cheer for one another, we come together because the power of a group proves stronger than the power of an individual."

Beginning this week, any shopper who spends $100 or more during a trip to Hiller's will receive a Hometown First card, which is redeemable for one-time use at a participating restaurant. A current list with promotional details is available on Hiller's Web site, www.hillers.com, and at the service desk of every Hiller's store.

"It is my hope that this program will inspire many local entrepreneurs to realize the value in working together to boost our economy," said Hiller, adding that the initial launch is being conducted "with a very select group of excellent restaurants, though we welcome others who may be interested in participating. We all need to find ways to patronize local businesses, even in tough times like these."

Long committed to showcasing locally made, grown and produced food items, Southfield, Mich.-based Hiller's operates stores in Michigan in Ann Arbor, Berkley, West Bloomfield, Northville, Plymouth and Commerce Township, as well as a new 52,000-square-foot store in Union Lake.