Hershey and eBay Team Up for Sweet Interactive Promotion

HERSHEY, Pa. -- The Hershey Foods Corp. here is teaming up with e-commerce provider eBay to launch "Get It with WrapperCash," a huge interactive consumer promotion.

WrapperCash is Hershey's first major continuity promotional effort. With more than 1 billion unique redemption codes, the online-driven rewards program offers opportunities for consumers to accumulate points needed to bid on items available in Hershey's online auction format, powered exclusively by eBay.

WrapperCash codes will appear on specially marked wrappers from Hershey's most popular single-serve candy bars, cookies, and snack bars. Hershey invites consumers to use the code found printed inside each wrapper and turn them into online currency or "spend" them at the Hershey's online Redeem Now store. The first Get It with WrapperCash online auction launches on Hersheys.com May 15.

Consumers can bid on new items daily in three levels ranging from T-shirts to televisions to big-ticket items. Winners will be determined by the highest number of WrapperCash points bid on each particular item. Wrappers also can be used to secure Hershey merchandise in the online Redeem Now store for those who simply want to collect and redeem their wrappers. The daily WrapperCash online auctions will continue through Oct. 31.
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